I was tasked with re-thinking the structure and organization of the content on the Mutesix website. The goal was to update the look and feel of the website and showcase the success of Mutesix as a marketing agency.
The first thing I did was meet with the executive team to determine what information needed to be prioritized. After several meetings with a panel of eight team members, we concluded that priority would be Mutesix's clients and services, followed by case studies, a portfolio of creative work and partnerships. Lastly, the focus would be on a blog and events page that would support the main group.
To ensure that the pages would not feel like data bases, a specific UI designed to make the information reachable for users was required.
Icons for this site were sourced using Shape.io to ensure that the icons would have a unified look and feel.
In an early meeting it was revealed that most unique visitors experienced the old website on desktop. We concluded that this was because most potential clients prospect on their work computers and not on their phones. However, to include the peruse of Mutesix by phone, I took the initiative to restrict some of the available information on the desktop version and created many aesthetically pleasing triggers that would show more information for interested users.